CASE STUDY  |  Profiling author and nutritionist Kimberly Snyder’s healthy appearance on the book cover was the primary strategy for enticing consumers to read her book by reinforcing results achievable by following her cleanse.

The informative content describing the author’s vegan lifestyle, philosophy and her recipes was presented to appear approachable. Using sidebars, charts and graphs along with tints of green and black broke up the text heavy information and added visual interest. Photography by Lenka Drstakova, Illustrations provided by Curt Altmann.

THE BEAUTY DETOX SOLUTION BOOK  •  SCOPE OF WORK   |  Art Direction