CASE STUDY  |  Invitation designed for the PR and author launch party of Red Dress Ink, the publishing industry’s first branded fiction imprint of chick-lit books. Tying into the theme and overall strategy, a red handled paint brush was used as a prop for the attached invite which was highlighted with a hand-lettered design (or hand-painted) with a clever association to the event. In addition, a label was created for the party gift, a paint can enclosed with a martini glass and book. 

COME PAINT THE TOWN RED INVITE AND GIFT  •  SCOPE OF WORK  |  Hand-lettering, Invitation and Promotional Art Direction and Design