Food Central
SQUARE ONE FOOD CENTRAL SIGNAGE CAMPAIGN
SCOPE OF WORK
Signs, Banners, Postcard, Shopping Bag, Promotional Hoarding Installations, Cineplex Pre-Show Slide Art Direction and Design
Following the trend of establishing upscale mall food courts, Square One shopping centre launched Food Central in August 2013. The signage campaign was designed to promote the new take-out experience to the public. A variety of projects were created including banners and signs displayed
throughout the mall and following the complete visual strategy, construction hoardings were utilized and designed to further promote the food court
and its restaurants.