YOUR BEST BODY NOW BOOK

SCOPE OF WORK
Editorial Art Direction and Book Cover Design

Capitalizing on the author’s previous bestselling publications, the overall design objective for the book cover was to develop and brand it in a similar style of Tosca Reno’s Eat Clean Diet® series. The health conscious book was designed to emulate fitness magazine formats with the content focused on fitness, lifestyle, recipes and beauty. Each section is presented using a user-friendly approach including individual colour coding for quick referencing.

Three extensive photo shoots were art directed covering fitness routines, food recipes and lifestyle photos of the author. Stock photos were used to reinforce the editorial content and as visual interest which were sourced and purchased, this allowed me to manage the budget and project effectively while saving costs as a result. Fitness and lifestyle photography by Paul Buceta, food photography by Donna Griffith.